Privacy and Cookies Policy

The VIELA headquartered at R. Abade de Tagilde 14, 4810-290 Guimarães, Portugal, is responsible for the website, undertakes to guarantee the privacy and protection of the personal data of customers and visitors, following all the legal rules and regulations in force.

VIELA reserves the right to periodically update and change its Privacy and Cookies Policy, in order to reflect any changes in the way our customers' personal data are processed or in legal terms. At VIELA, the most recent and current version of the Privacy and Cookies Policy will be displayed, and it is advisable that you check it periodically to check for any updates or changes.


The main objective of this policy is to consolidate the relationship of trust and proximity between VIELA and its customers. It also aims to demonstrate transparency in the processing of collected data and inform all customers of their rights and how they can exercise them, as holders of personal data.


VIELA acts in strict compliance with the principles described in this policy, of Regulation (EU) 2016/679 (General Regulation on Data Protection - RGPD) and the applicable data protection legislation, in all processes involving the processing of personal data.

According to the GDPR Agreement, personal data is defined as: “Any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier, such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological , genetic, mental, economic, cultural or social identity of that natural person.”


We use various measures that aim to guarantee the security of the information collected, the protection of the personal data collected, prevent unauthorized use, alteration or access, disclosure, loss or destruction.

As the data subject, the customer has the right to know what data has been collected and stored, as well as to change it in the customer area and ask the store to export or delete it.


Customer registration or purchase

When registering or purchasing at VIELA , the following data is collected: e-mail, name, address, postcode, location, telephone and VAT number. The data collected through the customer's purchase process will be processed automatically and are intended for the processing of orders, such as the dispatch of orders or the issuance of invoices.


When subscribing to the VIELA Newsletter, the following data is collected: name and e-mail.

Contact form

VIELA may also request personal data in the contact forms, namely, the name, e-mail and other information that the visitor provides us.

Navigation on the ALLEY

Data related to browsing the store is also always collected. Examples of this type of data are device and browser information (browser), network information and IP address.



Personal data are collected and processed in order to fulfill the purposes indicated below:

Provision of service:

Compliance with tax obligations;

Shipment of orders;

Order processing;


Resolution of problems such as cancellation, return of products or refund of the value of products and/or services in accordance with the law in force;

Customer support: clarification of doubts about products, the operation of VIELA or any other question requested by the customer;

Direct Marketing:

In order for the customer to be up to date on order status or any news at VIELA , we can send emails and/or SMS with commercial communications regarding offers, products or campaigns, as well as thematic contents and information on the processing of registered orders.

For marketing purposes, at VIELA we may consider and use certain data such as products viewed, products on the wishlist or left in the abandoned cart.

Marketing communications are carried out after and with the prior consent of the customer.

In any and all cases, VIELA seeks to ensure that the information and data collected and used are adequate for the purposes described and that they do not constitute an invasion of the customer's privacy.

  • The data is collected when there is a customer registration at VIELA , subscription to the newsletter, completion of the contact form, registration of an order or while browsing the store.
  • The holder of personal data has the right, at any time, to request access, rectification, opposition, export and/or deletion, as well as the right not to be subject to automated decisions.

The customer can exercise any of these rights with VIELA , by submitting a request sent to the following address The customer can also file a complaint with the National Commission for Data Protection (CNPD).


VIELA is obliged to retain information for tax and audit purposes in accordance with the law in force.

The holder may, at any time, request access, rectify or delete his personal data by sending an email to

If the customer registers at VIELA, he can check, edit or delete his personal information at any time from the customer area at VIELA.

At the request of the customer, VIELA may change certain customer data associated with registered orders.


VIELA does not transfer or sell any type of personal data to any entity other than those necessary for the operation of the service. Personal data will also not be used for any other purpose without the due consent of the holder.

Any third party, with which customer data may be shared, is obliged to use them exclusively as a means of performing the proper functioning of its service on behalf of VIELA.

VIELA may also disclose personally identifiable information under special circumstances, such as in compliance with court orders that so require or when certain actions violate the Terms and Conditions of the business.


VIELA uses cookies on the website. The cookies used do not collect information that identifies the visitor, but about how he interacts with the store's website. The data collected is used for statistical purposes, providing and improving the service and user experience.


Analytical Cookies: are used for the purpose of creating and analyzing statistics, in order to improve the functioning of the website, without ever collecting personal information.

Functionality Cookies: Store user preferences regarding the use of the site, so that it is not necessary to reconfigure the site each time you visit it.

Third Party Cookies: These cookies are created from third-party services such as Google, Youtube, Facebook, among others. They can be used to show you advertising related to your actions on the website.

For any other question related to the protection of your personal data or about the cookies used, you can contact us at the following address: